Search results for Parks Associates
13 DEC 2022
Data
How many OTT subscribers hop between services in the United States?
Nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period, according to a new Parks Associates whitepaper.
6 DEC 2022
Data
What is the main factor driving adoption of ad-supported video services?
Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.
5 DEC 2022
Data
Prime Video Takes Top Spot in Parks Associates’ Top 10 of SVOD Services in US
Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker.
16 NOV 2022
Data
How often AVOD users click on ads or purchase items in those ads?
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.
22 SEP 2022
Data
How many US consumers believe pirating content is acceptable?
Almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019, according to Parks Associates’ latest consumer data on video habits.